Consulting

My role

As a consultant, I had the opportunity to help shape the brand's image. I developed a communication strategy focused on highlighting the Mediterranean roots and vintage inspiration of the creations. My role included managing social media by creating visuals and photos aligned with the brand’s universe, as well as organizing photo shoots (you can see a preview of my 40 pages moodboard/art direction for the upcoming photoshoot in the photo carrousel), covering casting, artistic direction, and styling. I also assisted in building business relationships with agents and showrooms specializing in jewelry (by creating a dedicated linesheet for retailers/stores) and took part in prospecting for retail locations across Europe. Lastly, I collaborated in selecting collection colors, contributing my fashion expertise to ensure a seamless blend of current trends with the brand’s strong identity.