Styling

Crafting Characters Through Style

For this series, my role as a stylist was to create looks that reflect both the characters' psychology and the storyline’s progression. Working closely from the script, I ensured that each outfit told its own story, whether through a color symbolizing a hidden emotion, a striking contrast between characters, or a subtle evolution across episodes. Set in Montreal, I collaborated with local brands such as Eliza Faulkner, Odeyalo, and Frank and Oak to showcase Montreal’s fashion scene for the first episode. Later, we developed an exclusive partnership with New York brand The Kit by Daniel Vosovic (finalist of Project Runway season 2). My creative process began with mood boards exploring different palettes and textures, leading to the creation of looks that were both visually aligned with each episode’s narrative and reflective of each character’s psychology and challenges—all while meeting the project requirements.

Credit:

Production: SIA RASS, SID ONASHUON, JAMIE BUCCIACCHIO, SEAN MUNDY, 21 FRAME

Actors: JONI KIM, LYA ALEXIS, CAMILLE LEFEBVRE, EVA CADAS, QUEEN DREY, ELVIS YOUNES

Style: Me & ALIONA CRETU

MUAH: MICHELLE CLEROUX, GLAMMY LEE, XENIA VOLOSKOVA, MARILOU LAVOIE

Vintage curation

As part of this collaboration, I selected vintage clothing from Bohème Vintage’s extensive stock (+ 4000 pieces, a 30-year collection) to create curated racks specially prepared for Marilyn. My role involved identifying pieces that matched not only her style but also the bold, colorful visual world of Emily in Paris. I also suggested looks for certain characters in the series, drawing on their personalities and narrative development. This work allowed me to combine my passion for vintage fashion with my expertise in styling.

Personal styling

My approach was to understand her expectations and accompany her in a true style transformation. I created a mood board inspired by her lifestyle, tastes, and environment, and then we built a new wardrobe together that fully reflected her. Her goal was to have a timeless, functional, and quality wardrobe without constantly needing to buy new pieces. My work wasn't just about restyling; I wanted to respect her style, renew her closet, and create looks using pieces she already had. For me, styling shouldn't be about disguise; it should be closest to what we aspire to be and what we are. I love guiding, accompanying, and suggesting, never imposing. This project allowed me to explore a more personal approach to styling, where emotion and self-expression are at the heart of the creative process.